And while the segment is still nascent, we expect it to be a $600-million market say in the next five to six years,? says Sumit Suneja, founder and head of Reado, India?s largest audio book brand. ?Audio books are extremely popular in the West with US alone having a market worth $4.5 billion. In the past couple of years, audio books have seen a steady rise in popularity in India with multiple content developers and major publishing houses now taking the segment seriously. And what if you enjoy listening to stories as much, or if someone reads them out to you? Or simply what if you love stories but have no time to catch up on reading? A part of the answer probably lies in audio books. Words have the power to paint pictures whether they are read or read out to. Audio books, a popular concept in the West, is steadily finding a foothold in India with major publishing houses and content developers taking the segment seriously
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